Colour is a big influence to the world of marketing. Most of the theories on colour are based on personal experience. There's no real factual evidence or reasons why some colours mean one thing and others mean something else however, colour does play a part in why people buy items. If the colour fits what is being sold more people are likely to buy the product, the colour of the product must reflect the personality of the product. For example if you buy a Harley Davidson motorcycle no one would buy them if they didn't get the feeling that Harleys were rugged and cool which is why a sparkly, pink motorcycle may not be a good move
Representation of colours
Red - Energy
- Increases heart rate
- Often seen in clearance sales
- Passion, desire and love
Pink - Romance and love
- Friendship
- Femininity
- Used to market products to young girls and women
Orange - Aggressive
- Creates a call for action, subscribe, buy or sell
- Joy
- Sunshine and the tropics
- As well as enthusiasm, fascination, happiness
and happinessGreen - Associated with wealth
- Used in stores to relax
- Colour of nature and fertility
Blue - Creates a sensation of trust and security
- Often seen with banks and businesses
- Symbolises trust, loyalty and wisdom
Purple - Used to soothe and calm
- Often seen in beauty and anti-aging products
- Associated with royalty
- Symbolises power, nobility and luxury
- As well as magic and mystery
White - Associated with light, goodness, purity and innocence
- Usually used to advertise high tech products
- And also shows cleanliness and can be associated with
doctors and hospitals
Black - Powerful and sleek
- Used to market luxury products
- Associated with fear and death
- Black denotes strength and authority
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