Who would be the audience for your media product?

• Part of a niche audience - not mainstream popular music
• Rock music  - more specifically punk or other forms related to  punk (pop-punk, skate-punk etc)
• Belong to rock based social groups opposed to popular fashion and music 
• Ideologies based around these social groups and music genre - equality, non-conformity, anti-establishment
• Age -  aimed at younger people 16-30 not as young of an audience as Kerrang! would have due to serious subjects, language and themes.
• Gender - not totally applicable for every issue of the magazine but for the one I have made it was aimed at females as it was a women in rock special.
• Interests - music, alternative comedies and anything weird that pushes the norm and boundaries
• Lifestyle - typically not academically talented but still intelligent therefore most likely having a job but not studying or aiming for anything in particular
• Typically the socio-economic group that the audience would be is working class and the magazine price reflects that
• Penumbra effect - This could include older people. Pop music is generally ephemeral but some genres like rock and classical have musicians who have incredibly long careers.If older people or bands are featured then the magazine could appeal to an older audience as well
• 50 quid bloke - Very typical of rock music. Similar reasons to the penumbra effect but, as well ass this, more older people are buying cds due too digital downloads and the same could be happening with the purchase of magazines; where young people download the older generation still buy magazines.